Short Sale Marketing Methods To Get Short Sale Sellers Chasing You

In tough economies there are more and more sellers who have trouble with their mortgage payments. Rising interest rates and soaring unemployment make it challenging to make payments. When someone misses their first payment it is a stressful time. They can receive phone calls from the bank, they will see their credit score dip, and then the feeling of “what next?” can be overwhelming.

Some sellers aren’t aware that they can be relieved of the burden of their home without facing foreclosure. The complex maze of loan modifications and short sale requirements can be dizzying to those who are untrained. When a real estate agent has experience with short sales (don’t worry you don’t have to have a certification) then reaching out to those in need becomes the first goal.

To get more short sale prospects chasing you to help them list their home, I invite you to consider the following short sale marketing methods.

Marketing Message – How are you going to let prospects know you are different? Don’t think you can put you are “certified” or have “experience” if you really want to stand out. How can you ease them from their pain? How can you get the bank to stop calling? How can you help them save their credit? Craft a marketing message that demonstrates how you can save them time and save their credit and you will have sellers eagerly chasing you.
Marketing Mediums – It would be great to say that if you just sent them a letter they would rush to the phone. In today’s array of media options reaching prospects in more than 1 method will give you the edge. When you can reach prospects that are searching online, opening their mailbox and those who are on the social networks you will be able to generate a storm of eager prospects.
Marketing Strategy – A short sale marketing strategy should encompass your marketing message, your marketing mediums, and give you a plan of the frequency of everything. Putting up a website and hoping someone will find it will leave you broke. Consider having a balanced attack of all mediums and a regular method of reaching prospects (from social networking, content, phone, and email) and watch your listings grow.
Discover short sale marketing methods to help you get prospects chasing you today. From short sale letters, postcards, and even social networking updates you can discover a balanced approach to putting you in front of more short sale prospects today.

Todd Bates is a national Marketing and Business coach. Through his programs, such as Todd Bates Systems, he shares innovative systems to help businesses owners and sales professionals dramatically grow their sales.

His systems cover a broad base from sales conversion to marketing on a budget. The strategies that he shares have enabled him to net over 1 million dollars a year since the age of 24.

Sales Marketing – What You Need To Know

Though Marketing and Sales must go hand-in-hand to achieve any positive growth, in reality it is mostly the reverse. While bad marketing for a good product can be as disastrous as taking a joy ride in a sabotaged aircraft, poor turn over need not necessarily be blamed on unrealistic marketing policy alone.

Before delving deeper into the subject it needs to be mentioned here that though there is a lot of relationship between the two, but it can be safely stated that ‘Marketing’ is a much wider term than ‘Sales’. Sales are basically a part of Marketing. In other words, a company has a marketing policy, and sales is one mean in which the company tries to meet its marketing plans.

But ironically there is often a conflict between these two departments. The Marketing people can feel the pulse of the industry and provide leads, but are often rebuffed by the Sales people who argue that their ‘feelers’ were off beam. Sales people often claim that the figures fell shorter than the projected volume because of this. Whatever be the cases, it is evident that each undervalues the other to such extent that their integration, a factor much is needed to keep the business going, ultimately becomes a myth.

To achieve synch among Marketing and Sales it may become necessary for the Marketing people to get involved in all levels of product development, taking along the Sales personnel with them so that they too can appreciate the leads to be ultimately supplied by the Marketers. In other words, starting at the ground root level and then progressively going up together, instead of taking up the marketing at any mid-stage alone might be fruitful. Also, Marketing’s increasing influence in each phase of an organization’s growth deeply affects its relationship with Sales.

But in spite of the tension between these two departments, both Marketing and Sales need to work together for the success of any business. Performance of other departments too vastly depends on this relationship. And that is why modern day management attempts to create a friendly atmosphere where marketing and sales works in synch.

Sales, Marketing and the Internet

When it comes to the online world, can marketing and sales be differentiated? Is the act of selling over the Internet through an online store an act of marketing? Or is it sales?

Well the fact is, selling a product or products or a service over the Internet is primarily sales. And the act of supporting this function is marketing.

Take for example the online major Amazon. When the company does promotional exercise through channels such as popular Television, radio, magazines and billboards, then all these activities can be termed as marketing efforts that are geared towards creating a brand consciousness and brining in web traffic to promote and support sales.

But in many smaller stores, marketing and sales often become one and the same as most of these businesses cannot often afford a bigger marketing exercise and limit themselves just to the exercise of sales.

Internet Sales Marketing – All You Need to Know About It

Being new to sales marketing isn’t really a bad thing. Everybody starts new. All you need to know is where you are headed. And whether you are an entrepreneur or just someone wanting to try their hand at internet sales marketing, you need to know the basics.

Be sure to go on the right path!

When the internet is used to promote and directly increase sales, a la advertise and market using the tools of email, social networking or web sites on their own, it is referred to as the phenomena of internet sales marketing.

This type of marketing is an emerging technique, the effectiveness of which is bolstered when it is used along with traditional techniques and methods via which the marketing process is carried out.

Traditional procedures might refer to newspapers or even comparatively modern inventions such as the radio or the television. The effectiveness of this is useful, especially when it is used in conjunction with the above mentioned traditional tools, which, instead of hampering internet sales, give it a boost.

So, what can yo do?

Well, online sales marketing has also been a witness to the new trend of young scholars and entrepreneurs who have been wishing to receive good online training by the experts.

Internet sales marketing can be broadly classified into three major forms, all of which represent a connectivity and continuity.

1) Web Marketing

This is the broadest subset of internet sales marketing, encompassing the other categories it correlates to. Web marketing is the most visible of all other techniques of internet sales marketing when the user is not using social networks. These methods of e-commerce encompass promotion through affiliate websites and greater optimization of traditional search engines.

2) Email Marketing

This is often referred to as the most “repulsive” method of internet sales marketing, a technique which primarily consists of bombarding the user’s inbox with multiple emails advertising the motive of the particular form of internet sales marketing. In moderation, this method can be used to greater effect as it neutralizes the threat of the user feeling spammed, however.

3) Social Media Marketing

This is the most upcoming trend today, revolving around the usage of social media networks like Facebook, MySpace and the others to advertise and promote e-commerce. Another concept lying under social media marketing would be viral marketing, a method which relies on obsessive internet marketing to quickly achieve the desired results.

Great Internet Marketing Training

Having experienced the lateral benefits of internet sales marketing, it becomes impulsive to attain online marketing training through great internet marketing training. Contemporarily, a large number of institutes have sprung up which offer great training so that an individual can become a master, being a recipient of online marketing training.

Is it good for you?

Of course it is! It has been seen that a large number of institutes have been funded, or established by leaders in the field of internet sales marketing; leaders who want to impart their knowledge of online marketing training – leading to great marketing training being provided to people interested. It doesn’t matter if you are an entrepreneur or a student, there is a great program awaiting you always! All you need is to just go and look for it.

Sales Tips For Sales Managers – Hiring Sales Representatives in a Down Economy

As the economy trends downward we are seeing multiple companies shrink their sales force and cut the fat in order to save costs. Most companies right now are looking to eliminate their lowest performing sales representatives and even their sales managers to ensure a higher return on investment on their sales team. This scenario leads to hundreds of thousands of sales representatives and other sales professionals hitting the bricks for one of the biggest sales of their life; their employment. So with all the salespeople in the job market today you would think that this makes it easier to recruit top level, high performing sales talent, right? Believe it or not, it actually makes it harder and more time consuming. Not only do you have way more applicants than you would usually have, you have a much higher percentage of underperformers. It takes longer and requires more attention to see past the smoke screen put off by your applicants. Keep in mind that you are interviewing professional, job hungry sales people, even bad ones know what you want to hear.So what sales tips can I share with you to help ensure that you aren’t hiring sales representatives that have been cut due to their performance?  First, you’ll need to look at past sales history. Did this individual obtain their monthly quotas, are there any awards or spiffs that have been given to the individual. Do they have anything to back up their claim that they were a top performer at their last place of employment? Believe it or not, I once ask this question to a sales representative who was interviewing for an online advertising sales job that very question. He opened his wallet and took out a paystub for a $10,000 bi-weekly commission check. This check was 8-10 times what a usual representative would make at the candidates previous employer. Another thing you can do is role play with the sales representative to get an idea of their sales process or sales techniques. I’ve asked sales people to try and sell me the pen that was in their hand. I would off objection after objection and listen to their rebuttals. It also let me know if they were taking the interview seriously, if they wanted to job and how they acted under pressure. As silly as it sounds this was often one of my favorite interview tools for sales people.Even with the most elaborate sales testing or career testing it is absolutely impossible to predict how a sales representative or sales manager will perform in your company. These interviewing techniques for sales representatives only help so much. In the end it will come down to the sales representative’s personal drive, ambition and talent, among other things.  On the other hand these tests will help you discover the sales representatives with “red flags” or obvious warning signs. 

Lead the Way to Increased Sales in a Weak Economy

Are you and your sales team impacted by the current downturn in the economy? Congratulations to you if your organization’s sales are still going strong because many are struggling today. The majority of business owners and sales people have already experienced some degree of reduced sales.No matter how the economy is affecting you and your team, it is your job as their manager, coach or leader to help them meet their targets and/or increase sales.What does it take to lead a sales team toward maximizing their sales results in a weak economy?You know the answer. A weak economy demands a disciplined leader who can demonstrate the appropriate behaviours. These are astute behaviours that you intend your sales people to follow by example. A strong leader must now invest more time with his sales team, engage them in keen discussions, ask more questions, coach them enthusiastically and guide them through these tough times.As a sales team, there is a need to be more proactive; build and maintain strong relationships; work harder and smarter than your competitors; and accomplish all this without increasing your cost of the sale.Of course this is easier said than done. The ability to get a sales team to be more proactive or to work harder and smarter becomes even more challenging during a weak economy. Sales representatives tend to be easily influenced by external negative factors in the marketplace and these factors are not usually within their control.It is common knowledge that most people are inclined to buy for emotional reasons and sales people tend to be rather affecting.Sales people work hard and are justly excited when times are sound and everyone’s buying. Nevertheless, they’re also the ones who tend to be affected detrimentally by any down-turn in sales.As a disciplined sales leader, I have always understood when times get tough, the tough get going. Undoubtedly, this is the time to step up and do more.Conversely, when markets get tougher most sales people tend to get depressed, work less and become reactive instead of more proactive. In other words, sales people, like anyone else, become a product of their environment.As a leader, what kind of environment are you providing? What is your mental state and that of your sales team? Is the sales team engaged and proactive? Is everyone working harder and thinking smarter? Are you and your team able to perform better than the current trend?Your answers to these questions are important as it reflects back to you.How do you propose to increase your leadership efforts during this weak economy and challenging sales environment? Remember your team will learn by your example and to coin a phrase: “monkey see, monkey do”.Demonstrate appropriate behaviours and “do what you have to do even when you don’t want to do it.” This is a disciplined leader!